In the archetypal image of the sleek bullet train gliding past snow-capped Mount Fuji, the magic of Japan is encapsulated in one freeze frame: natural and modern beauty merging in harmony.
Japan's culture
Delve into Japan’s rich cultural heritage in Kyoto and Takayama to witness traditional ceremonies, dress and theatre, and take a glimpse into the closed world of the Geisha. Enjoy, too, the delectable cuisine, taking time to sample the numerous local and seasonal delicacies to be found in every city and town.
The appeal of Japan encompasses all tastes and ages, whether your interest lies in embracing modern pop-culture, discovering ancient spirituality in secluded Buddhist retreats or communing with nature in steamy jungles or high mountain peaks. Relax on star-sand beaches in southerly Okinawa or whale-watch in wintry Hokkaido, the scope of experience is truly immense.
Landscape and scenery
Japan’s four main islands contain a wealth of variety and spectacle, from the thronging cities of Tokyo, Osaka and Hiroshima to the provincial spa towns, neatly-tended farming regions and rugged wilderness beyond. A striking backdrop of mountain scenery and crystal lakes, neon-lit skyscrapers and landscaped gardens, steaming volcanoes and traditional architecture form a magical world that will amaze you each step of your journey.

City life
Modern and exciting cities make up much of the Japanese landscape, encapsulated by sleek bullet trains, flashing neon lights and dizzying skyscrapers. Scratch the surface to find hidden temples, preserved samurai quarters and local markets.

Food
From delicate sashimi to prime grade steaks washed down with a local beer or a cup of hot sake, every mouthful you try in Japan will certainly be memorable and more often than not, delicious.

Ryokan accommodation
A stay in a Japanese ryokan inn is an unbeatable opportunity to experience true Japanese hospitality, including kaiseki cuisine, hot onsen baths and sleeping on a tatami mat.

Scenery
Although the image of Japan is that of skyscrapers and flashing neon, most of the country is rural, rugged and mountainous, providing excellent walking and hiking in the summer and skiing in the winter.

Temples & shrines
Kyoto alone has over 1600 Buddhist temples and 400 Shinto shrines paying homage to a number of different deities and gods. Enter the through the large torii gate and contemplate.

Traditional culture
From tea ceremonies and flower arrangements to lavish Geisha attended kaiseki banquets, Japanese culture is the most refined and elaborate in the world.
