Reasons to Visit Japan

  • City life

    Modern and exciting cities make up much of the Japanese landscape, encapsulated by sleek bullet trains, flashing neon lights and dizzying skyscrapers. Scratch the surface to find hidden temples, preserved samurai quarters and local markets.

    City life
  • Food

    From delicate sashimi to prime grade steaks washed down with a local beer or a cup of hot sake, every mouthful you try in Japan will certainly be memorable and more often than not, delicious.

  • Ryokan accommodation

    A stay in a Japanese ryokan inn is an unbeatable opportunity to experience true Japanese hospitality, including kaiseki cuisine, hot onsen baths and sleeping on a tatami mat.

    Ryokan accommodation
  • Scenery

    Although the image of Japan is that of skyscrapers and flashing neon, most of the country is rural, rugged and mountainous, providing excellent walking and hiking in the summer and skiing in the winter.

  • Temples & shrines

    Kyoto alone has over 1600 Buddhist temples and 400 Shinto shrines paying homage to a number of different deities and gods. Enter the through the large torii gate and contemplate.

    Temples & shrines
  • Traditional culture

    From tea ceremonies and flower arrangements to lavish Geisha attended kaiseki banquets, Japanese culture is the most refined and elaborate in the world.

    Traditional culture

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Travel Guides for Japan

Read our Japan travel guides with advice and insight from our country specialists.


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