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Upolu is Samoa's second largest but most populated island, home to the bustling capital of Apia. The gentle coastal road winds through sleepy little villages and around glorious bays, with tantalizing turnings leading you out to sublime beaches or up into the mountainous interior.

In places the island is not protected by the fringing reef, meaning impressive surf rolls in to pound the exposed volcanic shores; in other areas the lagoon is tranquil, crystal clear, and teeming with bright tropical fish.

Exploring Apia

Apia houses the Museum of Samoa, as well as the Robert Louis Stevenson Museum at Villa Vailima and the Madd Gallery. The vibrant Maketi Fou (the town's main market) is alive 24 hours a day, and during the week there are bargains to be found at the flea market.

Scores of colorful buses line the streets behind the markets awaiting passengers for the surrounding settlements, transporting villagers back to the gentle pace and sleepy atmosphere of the rest of the island.

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who's been there

Start planning your tailor-made trip to Upolu by contacting one of our Samoa specialists

Map of Upolu

Places & hotels on the map

    Places near Upolu

    Accommodation choices for Upolu

    We’ve selected a range of accommodation options for when you visit Upolu. Our choices usually come recommended for their character, facilities and service or location. Our specialists always aim to suggest properties that match your preferences.

    Ideas for experiencing Upolu

    Our specialists seek out authentic ways to get to know the places that could feature in your trip. These activities reflect some of the experiences they've most enjoyed while visiting Upolu, and which use the best local guides.

    • Return to nature full-day tour
      Togitogiga Falls

      Return to nature full-day tour

      Return to nature full-day tour

      This day-long excursion takes in a myriad of views and experiences, including villages mountains, mangroves and beaches. Your day is broken up with lunch and swimming opportunities.

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