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Upolu is Samoa's second largest but most populated island, home to the bustling capital of Apia. The gentle coastal road winds through sleepy little villages and around glorious bays, with tantalizing turnings leading you out to sublime beaches or up into the mountainous interior.

In places the island is not protected by the fringing reef, meaning impressive surf rolls in to pound the exposed volcanic shores; in other areas the lagoon is tranquil, crystal clear, and teeming with bright tropical fish.

Exploring Apia

Apia houses the Museum of Samoa, as well as the Robert Louis Stevenson Museum at Villa Vailima and the Madd Gallery. The vibrant Maketi Fou (the town's main market) is alive 24 hours a day, and during the week there are bargains to be found at the flea market.

Scores of colorful buses line the streets behind the markets awaiting passengers for the surrounding settlements, transporting villagers back to the gentle pace and sleepy atmosphere of the rest of the island.

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Start planning your tailor-made trip to Upolu by contacting one of our Samoa specialists

Suggested itinerary featuring Upolu

This sample itinerary will give you an idea of what is possible when you travel in Upolu, and showcases routes we know work particularly well. Treat this as inspiration, because your trip will be created uniquely by one of our specialists.

Map of Upolu

Places & hotels on the map

    Places near Upolu

    Accommodation choices for Upolu

    We’ve selected a range of accommodation options for when you visit Upolu. Our choices usually come recommended for their character, facilities and service or location. Our specialists always aim to suggest properties that match your preferences.

    • Seabreeze Resort, Upolu

      Seabreeze Resort

      First Class

      Seabreeze is a beautiful, small property located on the picturesque southern coast of Upolu. With just six rooms, housed in two-room units, you can truly enjoy the peace and tranquility of this secluded location.

    • Sinalei Reef Resort, Upolu

      Sinalei Reef Resort

      First Class

      Sinalei Reef Resort is a great place to take in the spirit of Samoa. Its fales are simply, but colorfully decorated, offering a choice of views from lush gardens to the beach and ocean.

    • Coconuts Beach Club, Upolu

      Coconuts Beach Club

      First Class

      With a variety of room types, ranging from tree house suites to the more traditional beach fales, and even a few overwater fales to choose from, Coconuts Beach Club is one of Samoa's leading resorts.

    Ideas for experiencing Upolu

    Our specialists seek out authentic ways to get to know the places that could feature in your trip. These activities reflect some of the experiences they've most enjoyed while visiting Upolu, and which use the best local guides.