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L7 Myeongdong, Seoul

L7 Myeongdong

Seoul, South Korea

Modern and minimalist with contemporary art and a designer style, the L7 Myeongdong is a good-value option with a convenient location right in the heart of Seoul. Part of the Lotte Hotel Group, the L7 hotel range is decked out with on-trend design features but has more affordable (and consequently more compact) rooms.

The design theme in the public areas is youthful and playful with solid angular seating in dark gray and canary yellow, and an eclectic collection of bright yellow objects mounted on the walls. These include hats, model planes, rucksacks and skateboards.

The 245 rooms are more pared back in style and are spread over 15 floors. Their simple styling makes use of pale woods, crisp white linens and the same deep gray and bright yellow tones as the reception area. Although compact, the rooms are well-designed and leave you enough space to unpack a suitcase and relax.

There’s a rooftop bar with a foot spa, and a small gym and spa in the hotel. But, step outside and you have the pick of Seoul’s transport, shopping, dining and drinking options on your doorstep.


The property offers excellent value for guests wanting to explore the city. The rooms are simple and on the small side, but are effectively laid out and provide a comfortable stay.


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Most of the rooms in the property are standard and superior rooms which come in double, twin and family-twin (a double and single bed) formats. The superior rooms offer a choice of Namsan or city views and the two suites, Locomix and Loasis, are generous in size with separate living areas. All rooms have Wi-Fi, air conditioning, flat-screen TVs and a compact shower room.


Located in the south of Myeongdong District, the L7 offers easy access to a wide range of attractions, restaurants, bars and department stores. There’s a metro line with direct access to Seoul station nearby. In the opposite direction, you’ll find the ropeway to take you up to Seoul Tower on Mount Namsan for panoramic views of the city.

Food and drink

Although the hotel doesn’t have a restaurant, a continental and Korean buffet breakfast is served on the reception level. The rooftop bar, Floating, offers far-reaching city views and serves a variety of cocktails, beers and wines as well as small side dishes, while Cafe Delicious Art on the ground floor is decorated with copies of classical art and serves hot drinks and cakes.


The family twin rooms can accommodate small families as they have double and single beds.

Facilities and activities

The compact hotel gym is fairly basic with a treadmill, exercise bike and weights. The Long Day Foot Spa on the rooftop gives you the chance to have a quick soak before relaxing in the bar. There’s also a travel concierge desk which provides a pedi-cab service around the local area.

Tour ideas in Seoul

Our itineraries are there to spark ideas for how you could include a stay at L7 Myeongdong as part of your trip. Treat them simply as suggestions, because every aspect of the trip we create for you will be yours to define.

Location & places nearby

Places & hotels on the map

    Alternative places to stay nearby

    Where possible, we like to offer a range of accommodation for each stop of your trip, chosen by our specialists as some of their favorite places to stay. To help you make the right choice, we give each property a rating based on its facilities and service, but we also look for hotels with distinct character or a location that can’t be bettered.

    Experiences while staying here

    The following activities are designed to give you the most authentic experiences of the area where you’re staying. We work with local guides, who use their knowledge and often a resident’s eye to show you the main sights and more out-of-the-way attractions. Our specialists can also suggest outdoor pursuits and activities, such as cooking classes, that will introduce you to the traditions of the area’s inhabitants.

    • Street food tour of Seoul
      Street food in Seoul

      Street food tour of Seoul

      Street food tour of Seoul

      Eat like a local as you discover Korean foods with a local guide. This tour takes in Seoul’s markets as you try classic dishes, learn about local ingredients, side dishes and sauces, and understand the importance of food in Korean culture.

      View details
    • Tour to the North Korean border zone

      Tour to the North Korean border zone

      Tour to the North Korean border zone

      A buffer zone between North and South Korea, the Demilitarized Zone can only be visited on a guided tour which offers the chance to see its observation posts and tunnels and learn about the history of the Korean War.

      View details

    Seoul and nearby places