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Milwaukee waterfront

Wisconsin holidays

Milwaukee waterfront

Wisconsin slips under the radar. It’s primarily known for its dairy production — the state produces about a quarter of the country’s cheese and residents tend to sport giant foam cheese wedges on their heads, especially at Green Bay Packer NFL games. But don’t let the fromage fixation and quirky headgear distract from the state’s other attractions. The state’s German and Scandinavian heritage helped to foster a thriving craft brewery scene, especially in up-and-coming Milwaukee. The Door Peninsula, jutting into Lake Michigan, boasts five state parks and hundreds of miles of scenic coastline, dotted with historic lighthouses.

From the most remote beaches to buzzy brasseries, our specialists have explored this little-known state so that they can design a trip just for you. They’ll design your Wisconsin trip around your particular interests, whether that’s learning more about the region’s industrial past or exploring the state’s beaches and forests.

You might take a guided tour of Taliesin, Frank Lloyd Wright’s home and studio in Madison, or admire the huge collection of Georgia O’Keeffe paintings in the Milwaukee Art Museum. Walk along the Fox River State Trail or catch a game among the Cheeseheads at Lambeau Field in Green Bay.

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Places to visit in Wisconsin

Featuring heavily on our experiences of visiting Wisconsin, these selected places are destinations that also prove consistently popular with our travellers. Our specialists can help you choose how to include them in your wider trip, based on your preferences.

Suggested itinerary featuring Wisconsin

This sample itinerary will give you an idea of what is possible when you travel in Wisconsin, and showcases routes we know work particularly well. Treat this as inspiration, because your trip will be created uniquely by one of our specialists.

Map of Wisconsin

Places & hotels on the map

    Places in and around Wisconsin

    Accommodation choices for Wisconsin

    We've selected a range of accommodation options for when you visit Wisconsin. Our choices usually come recommended for their character, facilities and service or location. Our specialists always aim to suggest properties that match your preferences.