Travel is always evolving, and so are you. But as trends shift, one thing we hear time and time again is your desire for more meaningful experiences — something that’s always guided what we do. To deliver on that, we keep a close eye on what’s shaping travel, so we can evolve, too, and always pass on the best new ways for you to explore more deeply with us.
From immersive learning at sea to multi-generational journeys that cater to everyone, we’re spotlighting three trends shaping how you travel now and into 2026. Alongside each, we’ve also highlighted trip ideas that can take you further across a variety of destinations.
1. Access to exclusivity
Luxury travel is undergoing a metamorphosis, where people are looking for more than simple pampering. Now, it’s about moments that aren’t just exclusive — they’re consciously intimate and feel deeply personal.
Our specialists spend time getting to know you, so they can create these singular, unrepeatable experiences — whether that’s a front-row seat to witnessing Canada’s polar bears or a night in a private pod with 360-degree views over the Patagonian Andes.
Our recommended trip ideas
2. Flexing families
We’re seeing more and more of you looking for family trips that balance the needs of every generation. That often means arranging different experiences for different family members at the same time. Take Japan as an example. While the grandparents are exploring Zen temples with an expert guide, you and your children can sit for a portrait with a Manga artist. Or, in Sri Lanka, your family can choose to hike Sigiriya Rock or kayak nearby on still, glassy waters.
However you wish to travel, we’ll help you select experiences that suit the whole family’s tastes, passions, and energy levels, no matter the age range.
Our recommended trip ideas
3. Voyages of discovery
Sailing Antarctica’s whale-rich waters with a zoologist, wandering through Grecian ruins with an archaeologist, or visiting New Zealand’s sacred sites with a Māori guide. Increasingly, you’re looking to stretch your minds while you travel. Cruises are evolving to meet this need, becoming “floating classrooms” with hands-on learning, both onshore and off, led by experts in their fields.
Letting you explore from deeper perspectives, these voyages allow you to get a more rounded view of a destination. Our specialists will help you choose a cruise that caters to your intellectual curiosities, while suggesting complementary experiences on land before or after your time at sea.
Our recommended trip ideas
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![Varlaam Monastery, Meteora]()
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![Humpback whale off Kaikoura]()
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![Waterfront of Rovinj, Croatia]()
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![Royal Clipper, Caribbean]()
Barbados & Star Clippers Caribbean cruise
Barbados, Saint Lucia, Antigua and Saint Kitts and NevisView this tour -
![Luxor Temple, Luxor]()
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![South Georgia]()
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