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Traditional clothing, Samoa

Samoa travel guides

A largely undeveloped archipelago, Samoa has just a handful of beachside hotels, but this unstructured feel is a big part of the island’s appeal. You might find yourself driving along unpaved roads, pausing for livestock to cross as you go. You can stroll along beaches that are often entirely deserted. And, you’ll have the freedom to set your own pace each day rather than having fixed guided tours. Our travel guide offers a glimpse into the islands’ relaxed atmosphere and compares their laid-back nature to those of the other islands in the South Pacific. Read on to learn more about their white sands, cyan waters, pristine jungle, and islanders who are so welcoming, they may well invite you into their homes for lunch.

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Audley Travel Specialist Matt

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Ideas for how to explore Samoa

Our travel guides share our specialists' passion and knowledge for Samoa. We travel here regularly to discover new experiences, explore untried areas and dig deeper into the better-known places and attractions. At the same time, we gather advice and up-to-date information on the best-quality guides, new hotels and restaurants, and the most memorable forms of transportation.

  • Choosing your ideal South Pacific Island
    Upolu coral reef

    Choosing your ideal South Pacific Island

    Choosing your ideal South Pacific Island

    A cross-island guide to the South Pacific. Drawing on their own experiences, our travel specialists discuss the lure of French Polynesia, the Cook Islands, Fiji and Samoa with the aim of helping you decide which island is right for you.

    7 min read

    Read this guide