Time seems to lose all meaning in Samoa: sometimes, entire villages come to a standstill for evening prayers (heralded by the blowing of a conch). Our specialists encourage you to visit this classic South Pacific location to experience not only Samoa’s aesthetic attractions — its stark-white sand, long-cooled lava flows and a lustrously green interior — but its hybrid culture. Many Samoans are devout Christians, but you’d also notice they sport elaborate, traditional pe’a tattoos.
The best places to go in Samoa include the island of Upolu, where you can dive into gaping, jungle-rimmed saltwater swimming holes, or bathe in the calm, reef-protected shallows of the south coast’s beaches. Visit the home of author Robert Louis Stevenson, or ‘Tusitala’ (‘Writer of Tales’) as he was known locally, before exploring the wilder, volcanic-scarred Savai’i.
Popular places to visit in Samoa
Featuring heavily on our itinerary ideas for visiting Samoa, these places are destinations that we know prove consistently popular with our travellers. How you choose to include them in your trip can be tailored into a route that best suits your preferences.