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Long a popular destination for travellers, Morocco continues to attract visitors in increasing numbers. Our specialists explore some of the options available for those wanting to escape the crowds and get under the skin of the country.

Tannery in Fez
Tannery in Fez

The beating heart of Morocco, Marrakesh, is a magical, evocative city that offers a tantalising introduction to North Africa. With budget airlines flying here regularly it's also very accessible and a short stay of three to four nights is quite feasible. Yet it would be a shame to come this far without exploring beyond the city walls. Within a short drive of Marrakesh you'll find stunning mountain landscapes, rippling desert sands, Roman ruins, historic cities and relaxed yet cosmopolitan coastal towns.

With new routes to Marrakesh and Casablanca with BMI and British Airways it's now possible to travel in more comfort and have more flexibility on itineraries. Opt for a circuit between these two cities and you can include all of Morocco's major highlights for a comprehensive first time visit. Alternatively, use Marrakesh as a hub and in the space of a relaxed week explore the city, see North Africa’s highest peak and sample some of the delicious seafood on the coast.

Here our Morocco specialists describe their favourite destinations outside the Red City and offer tips on where and how long to stay.


Essaouira is a picturesque city on the west coast, only a three-hour drive from Marrakesh. Perfect for a two to three day break, it offers a complete change of scenery and pace after the bustle of Marrakesh. Essaouira's laid-back atmosphere is as yet unspoiled by mass tourism but the city boasts an enviable collection of charmingly restored riads (traditional Moroccan homes) offering visitors a wonderful choice of accommodation.

Unusually for Morocco, Essaouira has always had something of a relaxed, hippy vibe. Jimi Hendrix was a regular visitor in the '60s and the city's ramparts are a popular film location; recently seen in Ridley Scott's Kingdom of Heaven and Oliver Stone's Alexander. Orson Welles was so enamoured with the place that he chose to film Othello here in the 1950s. His legacy lives on, with a monument to the actor and director in the centre of Orson Welles Square, just outside the walls of the medina (old town).

Essaouira, MoroccoEssaouira boasts a number of excellent seafood restaurants, a quaint souq (market), a wild beach for walking, horse riding and kitesurfing and a handful of laid-back bars offering live music. En route from Marrakesh you can stop off at a Women’s Cooperative to see how argan oil, produced from the kernels of the argan tree and valued for its nutritive, cosmetic and medicinal properties, is made.

The High Atlas Mountains

The snow-capped peaks of the High Atlas are so close to Marrakesh that they are clearly visible from the roof terraces of most of the city's riads. Within an hour’s drive you can be in the scenic Ourika Valley; bartering at the local market, enjoying gentle hikes and staying at one of my favourite places, the Kasbah Bab Ourika. With just 15 beautiful rooms, leafy gardens and stunning views this hotel is difficult to beat if you are looking for a mixture of activity and relaxation during your stay. Despite being at the very foot of the range there are some jaw-dropping views around the Ourika Valley such as those down the rugged valley or up to the shimmering peak of Jebel Toubkal, North Africa's highest mountain.

The High Atlas Mountains, MoroccoMoving higher up, there are a couple of wonderfully scenic, serpentine mountain passes that you can drive: the Tizi-n-Tichka and my favourite, the Tizi-n-Test. A short detour from the latter is the historic 12th century Almohad mosque in the small mountain village of Tin Mal. Naturally the mountains make spectacular walking territory with many hikes launching from the Berberrun eco-property, the Kasbah du Toubkal. The views here are fabulous and you can try anything from a relatively gentle stroll around the village of Imlil to a full-on assault on the 4,000 m (13,123 ft) summit of Jebel Toubkal.

Fez and the Imperial Cities

Regular visitors to Morocco will tell you that while Marrakesh is undoubtedly worth a visit, Fez is the real deal. Step foot inside the medina walls and you are instantly transported back in time. A mystifying warren of tight alleyways and medieval structures, it makes the Marrakesh markets seem like child's play. The bustling souqs are more tailored to locals than visitors but there is still some fantastic shopping to be done and the colourful tanneries have to be seen to be believed. A full day guided tour introduces you to the main sights of this historic city and will help you to get your bearings for further exploration on your own.

Man working at the Tanneries, Fez, MoroccoFez, like Marrakesh, has a host of excellent new riads offering a variety of levels of style and comfort, but its atmosphere is timeless and more authentic, making it a perfect accompaniment to a trip to the Red City.

Not far from Fez you can visit the historic city of Meknes, the capital Rabat and the impressive Roman ruins of Volubilis.

Skoura and the south

Morocco's south is a heady combination of snow-capped mountains, verdant palm groves and wide open plains. The pace of life here is slower and the backdrop of lush valleys and crumbling kasbahs is picture perfect.

Skoura is a small town close to the Dades Valley, the 'Valley of a Thousand Kasbahs'. Many of these historic kasbahs are in a state of disarray but others are much better preserved. Seeing a traditionally-dressed local leading a donkey past a deep red ruin set against an emerald palm grove is a classic Moroccan scene.

Large kasbah in Skoura's palm groveAlthough there is not much in Skoura itself, it is a great base for exploring the south. The rugged Dades and Todra Gorges are just a couple of hours away, while nearby Ouarzazate is Morocco’s answer to Hollywood, with a modern film studio that you can explore. Immortalised in both Gladiator and The Jewel of the Nile, nearby Ait Benhaddou is possibly the most impressive of all of Morocco’s kasbahs. But perhaps the best reason to visit Skoura is that it also possesses one of Morocco’s finest places to stay, Dar Ahlam, the House of Dreams.

Our favourite places to stay in Morocco

  • Kasbah Tamadot, High Atlas Mountains

    Kasbah Tamadot


    Cradled within Morocco's High Atlas Mountains, yet just an hour's drive from Marrakesh, Kasbah Tamadot blends opulence and tradition, offering a mix of spacious rooms, suites and Amazigh-style tents.

  • Dar Ahlam, Skoura

    Dar Ahlam


    The Dar Ahlam is an amazingly opulent hotel in the heart of the Palmeraie. With a fantastic pool and great service it's a real treat.

  • Riad Fes, Fez

    Riad Fès

    First Class

    Located in one of Fez's narrow alleys, the rooms and suites at Riad Fès are appointed with turn-of-the-century period pieces that evoke the grand living of rich Fassi merchants.

  • Suite, Heure Bleue Palais, Essaouira

    Heure Bleue Palais

    First Class

    Boasting a fantastic location within the old medina of Essaouira, the Heure Bleue Palais, once a traders hostel in the 19th century, allows you to step back in time whilst experiencing the luxurious touches of a Relais & Châteaux boutique hotel.

Tailor-made holidays to Morocco

  • Koutoubia Mosque, Marrakesh


    Morocco's intoxicating mix of bustling cultures, exotic cities, fine food and luxurious accommodation makes it a firm favourite with travellers. Highlights include the frenetic Djemaa El Fna night market in Marrakesh and the dramatic Atlas Mountains, perfect for walking enthusiasts.

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