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Hotel 28 Myeongdong

Hotel 28 Myeongdong

Seoul, South Korea

A boutique property with a cinematic theme, Hotel 28 is a sleek, design-led hotel with a comfortable, contemporary style. The hotel is owned by Korean actor Yeong-gyun Shin and uses film projections, stills and movie memorabilia to give it a distinctive style.

The black-and-gold decor of the reception area is reminiscent of classic movie houses, while on the first floor a black-and-white movie projection adds to the theme. The effect is more muted in the 83 guest rooms, which have a sleek, contemporary style and subtle nods to the cinematic theme with stills from classic Korean movies on the walls and Hollywood dressing-room-style lighting around the mirrors.

There’s a rooftop bar and garden, a library and small gym, while good Korean food is served in the restaurant, Wolhyang.

Located in the heart of the lively Myeongdong district, you’ll find plenty of bars, restaurants and shops in the surrounding streets and it’s only a short walk to the nearest metro station.


This is one of the few properties in Korea that can honestly be referred to as boutique. The location in central Myeongdong affords great access to bars and restaurants, and the cinema theme is tastefully done.

OUR RATING: First Class

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All the rooms are tastefully designed in a sleek contemporary style and feature subtle, cinema-themed detailing such as dressing-room-style lighting flanking the mirrors and black-and-white movie stills above the beds. Deluxe rooms are slightly larger than the standard rooms and have upgraded furniture. All rooms have Wi-Fi, coffee machines, flat-screen TVs and air conditioning.


The hotel is located right at the heart of Myeongdong, a lively part of the city with plenty of department stores, restaurants and bars. There’s a metro station located a few minutes’ walk away, which offers direct access to Seoul station, and it’s only a short walk to the Cheonggyecheon stream, a pedestrian-only thoroughfare below street level that’s ideal for an evening stroll.

Food and drink

A continental breakfast buffet is served in the hotel restaurant, Wolhyang, which offers a range of classic Korean dishes for lunch and dinner. We recommend booking a table for dinner at check in if you plan to dine here. The rooftop bar is tranquil, despite the city bustle below, and offers great city views on a clear day.

Facilities and activities

The property’s library stocks a few books as well as a collection of film memorabilia, and provides a peaceful space for catching up on emails. The small gym features several cardio machines as well as free weights, while the founder’s gallery has an archive exhibition of owner Yeong-gyun Shin’s work. There’s also a coin laundry on the 7th floor.

Tour ideas in Seoul

Our itineraries are there to spark ideas for how you could include a stay at Hotel 28 Myeongdong as part of your trip. Treat them simply as suggestions, because every aspect of the trip we create for you will be yours to define.

Location & places nearby

Places & hotels on the map

    Alternative places to stay nearby

    Where possible, we like to offer a range of accommodation for each stop of your trip, chosen by our specialists as some of their favourite places to stay. To help you make the right choice, we give each property a rating based on its facilities and service, but we also look for hotels with distinct character or a location that can't be bettered.

    Experiences while staying here

    The following activities are designed to give you the most authentic experiences of the area where you're staying. We work with local guides, who use their knowledge and often a resident's eye to show you the main sights and more out-of-the-way attractions. Our specialists can also suggest outdoor pursuits and activities, such as cooking classes, that will introduce you to the traditions of the area's inhabitants.

    • Street food tour of Seoul
      Street food in Seoul

      Street food tour of Seoul

      Street food tour of Seoul

      Eat like a local as you discover Korean foods with a local guide. This tour takes in Seoul’s markets as you try classic dishes, learn about local ingredients, side dishes and sauces, and understand the importance of food in Korean culture.

      View details
    • Tour to the North Korean border zone

      Tour to the North Korean border zone

      Tour to the North Korean border zone

      A buffer zone between North and South Korea, the Demilitarized Zone can only be visited on a guided tour which offers the chance to see its observation posts and tunnels and learn about the history of the Korean War.

      View details

    Seoul and nearby places