Hotel 28 Myeongdong
A boutique property with a cinematic theme, Hotel 28 is a sleek, design-led hotel with a comfortable, contemporary style. The hotel is owned by Korean actor Yeonggyun Shin and uses film projections, stills and movie memorabilia to give it a distinctive style.
The black-and-gold decor of the reception area is reminiscent of classic movie houses, while on the first floor a black-and-white movie projection adds to the theme. The effect is more muted in the 83 guest rooms, which have a sleek, contemporary style and subtle nods to the cinematic theme with stills from classic Korean movies on the walls and Hollywood dressing-room-style lighting around the mirrors.
There’s a rooftop bar and garden, a library and small gym, while good Korean food is served in the restaurant, Wolhyang.
Located in the heart of the lively Myeongdong district, you’ll find plenty of bars, restaurants and shops in the surrounding streets and it’s only a short walk to the nearest metro station.
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All the rooms are tastefully designed in a sleek contemporary style and feature subtle, cinema-themed detailing such as dressing-room-style lighting flanking the mirrors and black-and-white movie stills above the beds. Deluxe rooms are slightly larger than the standard rooms and have upgraded furniture. All rooms have Wi-Fi, coffee machines, flat-screen TVs and air conditioning.
The hotel is located right at the heart of Myeongdong, a lively part of the city with plenty of department stores, restaurants and bars. There’s a metro station located a few minutes’ walk away, which offers direct access to Seoul station, and it’s only a short walk to the Cheonggyecheon stream, a pedestrian-only thoroughfare below street level that’s ideal for an evening stroll.
Food and Drink
A continental breakfast buffet is served in the hotel restaurant, Wolhyang, which offers a range of classic Korean dishes for lunch and dinner. We recommend booking a table for dinner at check in if you plan to dine here. The rooftop bar is tranquil, despite the city bustle below, and offers great city views on a clear day.
Facilities and Activities
The property’s library stocks a few books as well as a collection of film memorabilia, and provides a peaceful space for catching up on emails. The small gym features several cardio machines as well as free weights, while the founder’s gallery has an archive exhibition of owner Yeonggyun Shin’s work. There’s also a coin laundry on the 7th floor.
This is one of the few properties in Korea that can honestly be referred to as boutique. The location in central Myeongdong affords great access to bars and restaurants, and the cinema theme is tastefully done.
Places & hotels on the map
Alternative places to stay nearby
Where possible, we like to offer a range of accommodation for each stop of your trip, chosen by our specialists as some of their favourite places to stay. To help you make the right choice, we give each property a rating based on its facilities and service, but we also look for hotels with distinct character or a location that can’t be bettered.
One of the best hotels in Seoul, the Four Seasons offers large rooms and exceptional service as well as multiple dining options, an impressive spa and pool, and a convenient location at the heart of the city’s historic district.
Sleek design and a convenient location make this hotel in the Myeongdong district an attractive option. With good access to transport, city highlights and restaurants, you’ll find everything you need within an easy stroll.
Experiences while staying here
The following activities are designed to give you the most authentic experiences of the area where you’re staying. We work with local guides, who use their knowledge and often a resident’s eye to show you the main sights and more out-of-the-way attractions. Our specialists can also suggest outdoor pursuits and activities, such as cooking classes, that will introduce you to the traditions of the area’s inhabitants.
Eat like a local as you discover Korean foods with a local guide. This tour takes in Seoul’s markets as you try classic dishes, learn about local ingredients, side dishes and sauces, and understand the importance of food in Korean culture.
A buffer zone between North and South Korea, the Demilitarized Zone can only be visited on a guided tour which offers the chance to see its observation posts and tunnels and learn about the history of the Korean War.