Skip to content
Please select your location:
Serengeti National Park, Tanzania

The Ultimate Guide to Planning Your Unforgettable Safari Adventure

An African safari.

Everyone has an idea of what it might look like.

Maybe you picture vast open plains scattered with antelope, giraffe and lion. A plush tented camp set in remote wilderness, where stories are told beneath the stars.

Or a walk through the bush with a guide who can show you the intricacies of the natural world.

Deciding on the best safari destination can be daunting, even if you’ve experienced one before. Deciding between popular destinations like Kenya and Tanzania, or Namibia and Botswana can be difficult (although there’s no wrong choice.)

We created this ultimate safari guide to help you compare and contrast five of the most adventurous spots in Africa.

The Best Kenya Safaris

Reticulated giraffe, Samburu National Reserve

Reticulated giraffe, Samburu National Reserve

What’s amazing about visiting Kenya is the feeling you get of entering a timeless world. Its untouched landscapes dominate anything man-made, and people still live out traditions passed down from their distant ancestors.

Kenya is perfect for first-time safari goers or if you’ve been on safari before. Most people begin in the Masai Mara, where you can cross off the Big Five and, between July and October, witness the Great Migration herds.

You can then head to northern areas like the Laikipia Plateau, Samburu National Reserve and Meru National Park, where the arid landscape attracts rare subspecies like reticulated giraffe, Somali ostriches and beisa oryx. And you’re only a short flight from Kenya’s long stretch of tropical coastline, where you can relax on soft white sands and snorkel in coral reefs.

Beyond the wildlife, you can spend time in a Maasai village close to the Masai Mara, or head out on walks with the Samburu — semi-nomadic people indigenous to the northern parts of Kenya.

Tribesmen will take you out to the “singing wells,” where the Samburu have been digging and bringing their cattle to for centuries. They coax their herds to drink through soothing, lullaby-like songs distinctive to each family. Hearing their voices and watching the cattle approaching in a cloud of dust, it feels like you could be witnessing something from a thousand years ago.

Where to Stay in Kenya

Ol Seki Hemingways Camp

Ol Seki Hemingways Camp

Saruni Samburu

Saruni Samburu

Kenyans have been hosting safari-goers for more than 70 years, so service levels are slick. Many properties are owner-run, and staff speak excellent English.

You can decide between traditional camps like Ol Seki Hemingways Camp in the Masai Mara, and more luxurious permanent structures like Saruni Samburu. Its six villas are set on a hilltop in the remote Kalama Wildlife Conservancy close to the northern border of Samburu National Reserve.

Many properties cater well to families, with some offering activities for children too young to go out on safaris.

The Best Tanzania Safaris

Chimpanzee, Mahale Mountains National Park

Chimpanzee, Mahale Mountains National Park

Whether you’re new to safaris and want to see big game, or you’re returning to Africa looking for true wilderness areas, look no further than Tanzania’s parks and reserves. And with direct flights to Zanzibar just off the coast, it’s easy to end your trip on the beach.

As in Kenya, it’s very easy to slip out of the modern world here. This is particularly true in the remote southern parks and reserves like Selous Game Reserve and Ruaha National Park, both require a light aircraft to reach. Here, it’s not uncommon to spend a day out on a game drive without seeing anyone else.

Southern Tanzania offers more of a variety of safari activities than the north — including walking safaris in Selous and Ruaha, while the Rufiji River that bisects Selous puts a big focus on boat safaris. In the west, you can track chimpanzees on foot in Mahale Mountains National Park.

The north is busier thanks to its role in the Great Migration. It’s also possible to drive between parks and reserves, making it more accessible than the south.

The Serengeti is the main wildlife area thanks to the Great Migration, with the wildebeest and zebra herds moving into the park from the Masai Mara in November and staying until July (visit between January and March to see them with their newborn). Serengeti translates as ‘endless plains’, an expanse that’s also home to healthy numbers of lion, leopard, cheetah and elephant, which you can spot on twice-daily game drives.

The striking natural landscapes in the north — volcanic features like the Ngorongoro Crater, the Great Rift Valley, hot springs and soda lakes — add to the usual open grasslands.

Tanzania is also one of the best places to experience Africa through the lens of those living there. At Africa Amini Life’s Maasai Lodge in northern Tanzania, the entire staff is from the local Maasai community. During your stay, they’ll take you out on nature walks where you can learn about the plants they use for medicinal purposes, learn to throw a spear, and engage in traditional song and dance.

Where to Stay in Tanzania

Sand Rivers

Sand Rivers

 The Highlands

The Highlands

Sand Rivers in Selous sits on a bend of the Rufiji so you have uninterrupted views of animals coming to drink. For something more unusual, The Highlands in the Ngorongoro Highlands puts you in domed canvas and glass tents and gives you access to a little-visited area north of the crater.

The Best South Africa Safaris

White rhino, Kruger National Park

White rhino, Kruger National Park

South Africa is a fantastic destination for anyone who wants to go on safari without the trip necessarily revolving around it.

Besides the safari, you could spend time in Cape Town, go wine tasting in the Winelands, and drive along the Garden Route while exploring the coast. Then there’s the country’s history on show in Johannesburg and KwaZulu-Natal’s Battlefields area, while the Drakensberg Mountains provide a playground for hikers.

The best-known place for a safari is Kruger National Park. Here you have a good chance of seeing the Big Five, plus cheetah, giraffe, wild dog and hundreds of bird species. It’s also possible to drive yourself in the park, which brings down the cost. Alternatively, many camps and lodges provide high levels of guiding on game drives and, as well as bush walks in the private reserves bordering the park, such as Sabi Sand Wildtuin.

A cluster of Big Five parks and reserves occupy the Eastern Cape at the end of the Garden Route. Unlike Kruger, these are all malaria-free and you don’t need to fly into them. Among them is Shamwari Game Reserve, whose well-habituated antelope often get within a few steps of your vehicle.

In Amakhala Game Reserve you can enjoy boat safaris along the Bushman’s River, while quieter Kwandwe Private Game Reserve has just a small number of lodges — many staffed by the local community.

One of the big draws of a South Africa safari is the restriction on the number of vehicles permitted in the parks and reserves. In some destinations a single wildlife sighting might attract 20 vehicles, but here you’re likely to only be alongside a couple of other vehicles. What’s more, guides in different vehicles radio each other when they encounter particularly special sightings, so you’re always in the heart of the action.

Where to Stay in South Africa

Skukuza Restcamp

Skukuza Restcamp



Places to stay in South Africa satisfy a range of budgets. Self-catered rest camps in Kruger, such as Skukuza, are excellent value and give you the flexibility to drive around the park independently. They also have lots of facilities, including restaurants, swimming pools and shops, making them a good option for families.

Plush camps and lodges in private reserves come with highly-trained guides, who can take you out on foot or by vehicle, tailoring the experience to your interests. Consider Simbambili in Sabi Sand Wildtuin, which accommodates up to 12 guests in spacious, thatched suites set among jackalberry trees.

The Best Namibia Safaris

Lion, Etosha National Park

Lion, Etosha National Park

Namibia’s landscapes are just as impressive as its wildlife inhabitants. From the huge burnt-orange sand dunes at Sossusvlei, to arid Damaraland’s red rock formations and Etosha National Park’s silvery salt pans, the whole country is like a film set.

What also sets Namibia apart is how easy it is to drive yourself there. Roads are well maintained, and in Etosha you can explore independently for greater flexibility and value. Namibia’s currency, the Namibian dollar, is pegged to the South African rand (rather than US dollars), so you get more for your money.

Namibia also offers lots of other activities, as well as safaris. You could kayak with seals off Swakopmund’s coast, go in search of desert-dwelling insects and reptiles, or try sandboarding in the Namib Desert. The list continues with a visit to Fish River Canyon (the largest canyon in Africa), and a trip to photograph Sossusvlei and nearby clay pan Dead Vlei at sunrise and sunset.

Rock art at Twyfelfontein shines a light onto ancient San Bushman culture. You can also head out on walks with surviving communities of San Bushmen to see their tracking and fire-making skills, passed down through the generations.

When it comes to safari, Etosha is Namibia’s primary destination, where you’ll find the greatest wildlife density. A mix of grass plains, woodland and water holes attract lion, leopard, cheetah, giraffe, rhino and various antelope species.

Farther west in Damaraland you can track desert-adapted elephant and lion, which have evolved to survive in the extremely arid conditions. You may also encounter both black and white rhino, with the help of a guide.

In the far northeast of the country is a long finger of land that forms the Caprivi Strip. This green oasis borders Botswana’s Okavango Delta, a completely different safari experience where you explore waterways filled with elephant, hippo, buffalo and crocodiles.

Where to Stay in Namibia

Okaukuejo Rest Camp

Okaukuejo Rest Camp

Camp Kipwe

Camp Kipwe

Properties in Namibia are limited in number, so it’s essential to plan ahead. Camps and lodges close to Etosha tend to be on private reserves bordering the park.

However, Okaukuejo Rest Camp is inside the perimeter and, while simple, it has one of the best waterholes in Africa. Floodlights allow you to sit out and watch wildlife come in to drink at night.

In Damaraland, Camp Kipwe is set among red boulders overlooking the Aba Huab Valley. Here you have a good chance of seeing desert-adapted elephant, and the camp supports numerous conservation and community projects.

The Best Botswana Safaris

Elephant, Chobe National Park

Elephant, Chobe National Park

What makes Botswana shine brighter than other safari destinations is the privacy you have, the vivid green landscape of the Okavango Delta (the world’s largest inland delta) and the feeling of being in total wilderness.

The government is strict on visitor impact, focusing on low-impact, high-quality experiences rather than opening the country up to the masses. Numbers are limited by the small amount and size of camps and lodges, all of which rank high on comfort and service. While this brings up the cost, it makes for a more intimate safari experience. Guiding here is exceptional — all the guides are native Botswanans so their knowledge is unsurpassed. Rather than relying on radios to find out where wildlife is, they use a more organic approach: They’ll turn off your vehicle’s engine and listen for animal calls, follow tracks in the ground or look for evidence of recent wildlife activity.

The waterways of the Okavango Delta open you up to boat safaris and mokoro (traditional wooden canoe) trips in search of hippo, crocodiles and a variety of birdlife, from carmine bee-eaters to Pel’s fishing owls. During the dry season (June to October), you can also take guided bush walks around the area’s rich ecosystem.

Chobe National Park in the north is known for its healthy elephant populations, which swell to tens of thousands during the dry season as they gather to drink along the Chobe River. The sweeping grasslands here also attract grazers such as wildebeest, impala and kudu, as well as the Chobe bushbuck. Leopard, cheetah, lion and wild dog follow in their tracks.

Elsewhere, the Linyanti Wetlands also attract large herds of elephant, together with baboons in its pockets of forest. In Makgadikgadi Pans National Park, where flat salt pans stretch to the horizon, you’ll see meerkats, aardvark, mongooses and brown hyena. And the Central Kalahari Game Reserve is known for its black-maned lion and cheetah, which stalk oryx and impala drawn here after the rains.

Where to Stay in Botswana

Sango Safari Camp

Sango Safari Camp

Ngoma Safari Lodge

Ngoma Safari Lodge

Properties range from simple stilted or tented camps, like Sango Safari Camp in the Okavango Delta, to luxurious lodges filled with modern comforts, such as Ngoma Safari Lodge in Chobe. They’re usually on unfenced private concessions where wildlife is free to roam close by. Mobile camping safaris are a more intrepid option, taking you into the heart of the wilderness.

Plan Your Trip

Sound like your kind of adventure? Here’s how to start designing your next trip.

Looking for more safari options? Check out these tailor-made itineraries.

Plan your trip

Tell us about your plans and one of our specialists will be in touch to plan a unique trip for you...

Make an inquiry

Request our Africa Safari (inc. Indian Ocean) Brochure

North Africa & the Middle EastAfrica Safari (inc. Indian Ocean)Audley South Africa Brochure Cover

Order your PDFs by email.

Request brochure

Trip finder